Put Some WOW Into Your IPO Announcement
Posted by Genesis Samson on 11/05/12
Taking your company public is not a big event – it’s a HUGE event. Whenever a company announces its IPO (initial public offering), there’s a reason to celebrate. It means more investors, a large influx of cash, and a new chapter in company history. It also means more media exposure, new product initiatives, and a boost in employee morale.
Ringing the bell with style
And it all begins the moment you ring that stock exchange bell. A lot of us recall seeing Zuckerberg (wearing his signature hoodie) as he rang the NASDAQ bell from his Silicon Valley location while his whole Facebook team cheered on behind him. Before the bell rang there was such a buildup of excitement, but as soon as the moment came it felt very anticlimactic! We could see the enthusiasm for the IPO, but where was the “WOW!” factor?
If you’re going to ring the bell, you’ve got to do it in style! The whole world (or at least anyone who matters to your business) is watching so you want to make it something memorable. We always recommend having a DJ play uplifting music, like U2’s “Beautiful Day”, or hiring a live band to get your crowd in the spirit.
Moreover, you have to showcase the day’s excitement in visual ways too. If you’re at an off-site venue with high ceilings (or none at all), coincide the bell ringing with a few shots from our Handheld CO2 Confetti Launchers, or if you’re at the stock market building itself, pass out our 14″ Flutter FETTI Confetti Sticks and have everyone celebrate your BIG news! You can even customize the Flutter FETTI colors to match your company logo. Another option is to show your company pride by giving everyone polo shirts featuring your company name. Having all employees swathed in the same color can give a powerful message of unity.
Make the IPO after-party a real party
After the bell ringing, many companies choose to celebrate their IPO announcement with a formal gala banquet which often feels more like a networking event than a celebration. Do you really want to squeeze your way into a cocktail dress or waddle around in a penguin suit? No, you’ve already worked hard enough to get to this point, now it’s time to celebrate the occasion!
It’s okay to splurge a little! Give everyone a glass of Dom Pérignon champagne to toast with during the thank you speech. Better yet, set up some colorful X-6 Remote Confetti Launchers to shoot off at the start of the night. Just make sure you’re outside or in a room with at least 85-foot ceilings because these guys shoot high! Otherwise, put some 18″ Airless Launchers filled with Fetti Strips (you can custom color these 6″ streamers too) in everyone’s hand to light up the whole room. Theme nights are also exciting, so if you’re a company known for its fun culture, give your IPO party a theme like patriotic USA or 1920s classic style.
Whatever you choose to do, just make sure you mark your IPO celebration with a momentous and memorable occasion. You’ve obviously worked hard to get here and you all deserve that extra bit of joy! So put some “WOW!” into your IPO event and start writing a new chapter for your business.
About Flutter FETTI®: Flutter FETTI is an innovator, manufacturer, and worldwide distributor of confetti and streamer products. Our mission is to bring excitement and joy into every special event in your life. Contact one of our confettiologists and we’ll make the right product recommendation to add the “WOW!” effect to your IPO event.